The women are of interest to those hoping to increase their fishing numbers

Now comes the suggestion that women can fish for self-improvement.

The implication was conveyed forcefully following a survey conducted by a France-based marketing firm, Ipsos, on behalf of the US-based Recreational Boating and Fishing Corporation.

Does this mean that women who were not born liars could overcome it through repeated effort, like any male hunter steeped in the arts of hunting? Perhaps, but the point of the survey is somewhat different.

The campaign theme, “Find Your Best Self,” implies that it’s not just having a good time, but personal growth that comes into play when you’re out on the water casting a bait on anything out there begging to be reeled.

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