Samsung says the Galaxy S24 Ultra’s washed-out screen is intentional behavior
- The Galaxy S24 Ultra has many upgrades over its predecessor, but its screen looks dull compared to the previous model, and Samsung says that’s intentional.
- Users have reported that the bright color profile doesn’t make a noticeable difference, and Samsung Spain confirms this as a deliberate adjustment for a more natural viewing experience.
- While Samsung may consider evolving its stance based on customer feedback, long-time users of the Galaxy Ultra series may be disappointed by the lack of bold hues in the bright color profile.
At first glance, the Galaxy S24 Ultra looks a lot like its predecessor – which isn’t a bad thing really, because Samsung has focused on iterating and improving on what has become a very successful formula. A lot of the little things have been upgraded, from the flat screen to the titanium frame and smart AI software features. But early user reports point to at least one downgrade: The screen looks washed out next to last year’s model. We thought this might be a software bug, but now, Samsung says it’s the intended behavior.
Users reported that the bright color profile within Settings → Display → Screen mode On the Galaxy S24 Ultra, it doesn’t seem to change much when compared to the normal profile. Some have speculated that the anti-reflective finish on the S24 Ultra’s Gorilla Armor display might be affecting things, but screenshots taken from the device appear to show a clear difference between typical Vivid profile images on the S24 Ultra and the same images on the S21 Ultra.
When we reported on this earlier in the week, a Samsung support representative spoke up to say a solution was on the way. But as we’ve learned, support reps don’t always have the most accurate information regarding internal plans, and now, we’re getting a conflicting report straight from the horse’s mouth.
In a statement to Teknofilo, Samsung Spain noted that the changes made to the Vivid profile are intentional and aim to provide a more natural experience. The company went on to specify that the reported behavior is not a defect, and appears to rule out the Gorilla Armor display glass as a possible cause. The full quote is available below, machine translated from Spanish to English:
We have adjusted the colors and brightness of the Galaxy S24 series products to provide more accurate viewing and comfort during use. Some changes have been made to the display technology to provide a more natural viewing experience, so users may notice differences in color depth compared to older devices.
This display behavior is an intentional color modification and does not represent a defect in the product, so it can be used safely.
To provide our customers with the best possible experience, we value your feedback and are constantly improving our software (UX) as market and consumer interests evolve.
The wording at the end of the statement doesn’t rule out a potential shift in direction if customer feedback becomes high enough for Samsung to “evolve” its stance, but this news is likely to disappoint long-time Galaxy Ultra series users who have increased their volume. Get used to the bold hues of the bright color profile of previous Samsung flagships. If you’re particularly bothered, it might be worth voicing your opinion on Samsung’s community post about this issue, which currently has over a thousand responses — and counting.