Inter&Co acquires long-term naming rights to Orlando soccer stadium
Orlando, Florida (January 18, 2024) – Inter&Co, a leading provider of financial services and digital commerce, Orlando City SC and Orlando Pride today announced a long-term agreement to name the team’s home stadium Inter&Co. In September, Inter&Co became the official financial institution for Orlando’s Major League Soccer and National Women’s Soccer League teams.
The strengthened relationship in Orlando makes Inter&Co the club’s first international partner. Inter&Co is also the first financial institution with Latin American roots to own the naming rights to a major stadium in the United States.
“It is fitting that we enter our tenth yeary “Our first season in Major League Soccer here in Orlando and ninth in the NFL, over the next decade we will partner with a global company, committed not only to our community, but also to a shared vision for the future,” said Chairman Mark Wilf. “We are really excited about what we will build together, to enhance the fan experience in the stadium and continue to connect our football cultures in meaningful ways.”
“We are excited to take our partnership with Orlando to the next level,” said João Vitor Menin. “This is a breakout moment for our company as we expand our presence in the United States – it will allow us to connect with Orlando’s young and diverse population, including the vibrant Latino community, through our love of “We couldn’t have asked for a better partner to build on this state-of-the-art place where Central Floridians come together and visitors from around the world have unforgettable experiences,” Minin added, CEO of Inter&Co.
Inter, part of the Inter&Co economic group, is a leader in digital banking in Brazil, serving more than 30 million customers with the ease of paying bills, saving, investing, shopping and earning rewards in one app. The company has a long history of supporting and investing in football, including relationships with Athletico Paranaense, Fortaleza Esporte Clube and MRV Arena, home of Clube Atlético Mineiro. In the US, customers can open digital accounts without fees and send money transfers to more than 60 countries through the Inter&Co app, among other services.
“As we look for ways to build on our club’s successes, we know that Inter&Co will be a vital partner in continuing to grow the Orlando City and Orlando Pride brands on the global stage, both on and off the pitch,” Wilf added. “We look forward to collaborating on ways to not only expand our business in Latin and South America, but are excited about the future benefits our soccer teams will reap through expanded competition, discovery opportunities and brand awareness.”
A country where technology has reached
Supported by partnership investments from club ownership, Inter&Co Stadium has begun an improvement project that will bring more technology to the stadium. The upgrades include five million new LED pixels, a new state-of-the-art video board, a new LED facade throughout the bowl, a 16-by-9-inch LED wall in the West Club, as well as more than 200 new TV screens throughout the stadium. Suites, premium spaces, concession stands and a lower level lobby.
Additionally, fans will enjoy new interactive displays in the lobby; Wi-Fi 6 and 6E, the latest technologies available today; 5G antennas to increase cell phone coverage; and new hospitality options such as “The Terrace” in Division 1. Additional improvements will be announced before the start of the regular season.
The stadium will officially reopen to the public on January 27 when Orlando City hosts a pre-season friendly against Brazilian club Flamengo. The opening MLS home match of 2024 is scheduled for February 24, when Orlando City hosts Montreal, with the Pride season scheduled to begin in March 2024.
World class entertainment
Inter&Co, Orlando City and Orlando Pride envision the stadium in the heart of downtown Orlando as a world-class sports and entertainment venue. In addition to MLS, NWSL and international soccer matches, the stadium will continue to expand its profile by bringing cultural and musical events, starting with a post-match concert for ticket holders after the 2024 Orlando City match.
A financial partner for the masses
As the official sponsor of accounts, debit and credit cards, mortgages and money transfers, Inter&Co will be a financial partner for Orlando fans, who will receive exclusive access to the full range of products on the company’s super app, as well as rewards and perks. And unique experiences at Inter&Co Stadium. “We make it easy and convenient to manage your money well in one app. Most Americans tend to be underserved and overbanked. We want to change that, just as we have done in Brazil for more than 30 million customers.
Commitment to society
As part of its commitment to the greater Orlando community, Inter&Co will partner with the clubs to introduce new grassroots initiatives to enrich and support the neighbors of Inter&Co Stadium. Inter&Co will enhance local youth financial education programs through other programs to be announced in the coming months.
“By putting our name on the field, we are making a pledge to the Orlando community,” Menin added. “We believe in the transformative power of financial education and technology to unlock possibilities, and we are here to do that for every individual in Central Florida.”
Exploria Resorts, the venue’s previous naming rights partner since June 2019, will continue to be the official and exclusive vacation club of Orlando City SC and Orlando Pride.