I took a look at LG’s new Transparent OLED TV, and I saw something special

I took a look at LG’s new Transparent OLED TV, and I saw something special

Transparent display prototypes have been on the CES show floor for many years. It’s a guaranteed way to wow people and showcase the unique capabilities of an OLED panel. But it looks like LG has decided it’s time to ship a real, transparent TV that people will actually be able to buy this year. On an undisclosed date. What is certain is an exorbitant sum of money.

The company announced the OLED Signature T (you can guess what the T stands for) here at CES 2024. The product that LG showed off to the press in Las Vegas isn’t exactly “final.” The 77-inch screen won’t change at all, but the company hasn’t decided whether it will come with all the side furniture you see in these photos or whether it will sell those items separately.

Behind the transparent OLED T panel is a contrast layer that can be lifted, with the push of a button on the remote, to make the TV look like any regular OLED TV or reduced If you want to see what’s behind the screen. The TV has custom widgets that only take up the bottom of the screen, which seems like an idea LG carried over from its foldable TV. It runs a custom webOS interface optimized for unique viewing. It’s certainly less crowded and busy than the version found on regular LG TVs.

The OLED T runs a customized version of webOS designed for the transparent display.

LG went through a ton of demos at its CES lineup, and there were times when the TV’s transparency mode gave a sense of depth that really blew my mind, as in this shot below.

A transparent screen can produce some amazing depth effects.

But there’s one downside: When the contrast filter is turned up, the OLED T isn’t technically on par with LG’s best traditional OLED displays like the G series. It lacks the Micro Lens Array technology that led to significant brightness improvements for this line. I’m an unabashed display geek, so if I owned this thing, I think it would always bother me that it’s an inferior TV compared to the G4 or, if you want to get even fancier, LG’s wireless M series, which Do Includes anti-money laundering law. This TV is set to cost a lot more than either of them.

You’re making objective sacrifices for the trick of transparency, so it’s worth considering how quickly the novelty of this TV might wear off. For some people, maybe never. but me? I can’t help but feel like I’ll get over the whole thing in a matter of days.

When used as a regular TV, the Transparent TV lags behind LG’s best regular OLED displays in terms of brightness.

But can your TV turn into a fish tank? Decisions decisions.

The key question is really: Who is the OLED Signature T meant for? I asked company representatives why LG decided it was the right time to launch a commercial transparent TV. The answer I got was that some consumers are looking for something really new and different. This has always been the primary goal of LG’s premium OLED displays. This is also a company that makes a great TV case — a review coming soon, I promise — so it’s willing to go against the grain if it makes some noise.

Other TVs can show you the weather, but no completely like him.

The OLED T includes several tools optimized for its transparent display.

As for other specifications, the OLED T has speakers below the screen. As with the M Series, it receives all of its video and audio from LG’s Zero Connect Box, which can be placed up to 30 feet away as long as it maintains line of sight with the TV. This is what you connect streaming boxes and gaming consoles to.

Here you can see the contrast film taking up half of the OLED screen, while the top half is transparent.

LG intends to ship the Signature OLED T this calendar year, but has not yet committed to a specific time frame. The price is anyone’s guess. The foldable OLED device ended up selling for $100,000. Last year’s attainable 77-inch wireless OLED display retails for $4,999.99. Transparency will undoubtedly cost several thousand additional dollars. But ultimately, at least we’re seeing another long-running CES gimmick find its way into an actual product — even if the transparent novelty doesn’t solve any real problems in the TV landscape.

Photography by Chris Welsh/The Verge

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