Google Chrome gets AI features for organizing tabs and custom themes

Google Chrome gets AI features for organizing tabs and custom themes

Google Chrome is very AI-oriented. Instead of just introducing the Bard sidebar into your browser, Google is rolling out some features that take advantage of its models in order to make your browser more enjoyable to use. It’s launching today in beta mode (you can go into Settings and turn on “Beta AI” to get it), and Google says it’s just the beginning of the AI ​​browser takeover.

Chrome’s new Tab Organizer feature is the most compelling: you can right-click a Chrome tab and select “Organize similar tabs,” and Chrome will try to create a tab group full of similar things. If you’re shopping for something, delving into an esoteric topic, or opening all your news reading tabs at once, Chrome will try to keep it all together. Tab groups in Chrome are a generally underrated feature — they’re a useful way to keep your things in order, but they require some work to set up. This makes everything automatic.

Chrome’s theme store is also getting an AI upgrade: You’ll be able to choose an image, style, color, and a few other things, and Chrome will automatically create a browser theme to match. Google says it uses the same text-to-image model that powers Android’s generative wallpapers, which, in my experience, is sometimes weird but mostly pretty cool.

Chrome’s third new AI feature, coming next month, is also a good sign of what’s to come for the browser. Google adds Help Me Write feature to every website; Simply right-click on any text box anywhere, select the feature, and Google’s AI will ask you what you want to write and then create a first draft for you. Google suggests that you can use Help Me Write to write comments, emails, or RSVP to parties.

This kind of web-scale AI integration is why Chrome could be a strong place for Google to integrate its Gemini model, Bard Assistant, and the rest of its emerging AI tools. Google’s search engine is really like a layer on top of the Internet; The company clearly wants its AI to work in the same way to help you not only find things but also interact with them and create more things. We’re already seeing this show up in features like Chrome Article Summarization, and we’ll see more of it soon.

If anything, Google is late to the party here. Microsoft bundled similar AI features into Edge last year, and smaller players like Arc and Opera are making their own AI integrations as well. Chatbots may be the hot new AI application right now, but browsers are a place where developers can integrate and access practically everything.

Google’s blog post announcing the new Chrome features says there’s more to come, including plans to integrate a new Gemini model to “help you browse easier and faster.” There may not be a Bard sidebar yet, but don’t be surprised to see AI in every tab soon.

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