Don’t forget to place your pitches on LinkedIn, says a former Google recruiter

Don’t forget to place your pitches on LinkedIn, says a former Google recruiter

When you sit down to write your resume and LinkedIn profile, you’ll want to list your professional accomplishments — and be sure to use numbers to do so. If you’re in marketing and you make 30 kits a month for executives, for example, say so. If you are in the advertising industry and your ads increase customer revenue by 40%, include this.

Another noteworthy work accomplishment that many people forget is promotions. “Pitching history is the thing I look for on resumes and on LinkedIn that I don’t think people highlight enough,” says Nolan Church, who has been a recruiter at companies like Google and DoorDash and is now CEO of talent marketplace Continuum.

That’s why he thinks it’s important to include your promotions and how he recommends adding them.

It’s very common for people to not include their rise in the job, says Church. “I never see people putting their promotion history on LinkedIn.”

But especially when it comes to people who have been with the company for a long time, it’s cause for doubt. There are many people who have been in the same place for “five to 10 years with one title,” says Church. “And the assumption I make is: Oh, they must not have gotten promotions in all this time.”

Forgetting to add these important details can make it seem as if your career has been stagnant, and that you haven’t done anything to stand out and deserve recognition with a bigger and better title.

Promotions are the “number one predictor of future success,” he says.

When it comes to how to include a pitch on your LinkedIn and resume, make it the first thing potential employers see.

Under the title of each relevant role, “in the first bullet point describing what you do, for example, it has been promoted three times in the past five years,” says Church. Or he says: “Promoted from senior manager to manager.” Each title that follows a promotion or series of promotions should have a bullet below it calling them out.

“Promotions say to me that this company thinks you’re solving problems for them, that they want to invest in you and that they want to keep you, which makes me want to steal you from them,” Church says.

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