Cornwall company Tremap has developed a global tree map
Cornwall-based Tremap has secured £67,000 in the second round of Innovate UK’s Design Organizations Net Zero Environments study, bringing total funding for the project to £120,000.
The company is using the funds to develop a global tree database to help regional authorities manage tree populations and engage communities with the nature around them.
“Our ethos at Tremap is to bring people and trees together by putting physical trees in the digital space,” says Richard Maxwell, head of business development at Tremap.
“We can help people interact with individual trees by attaching information to them as well as stories and videos to help bring them to life.”
Tremap enables organizations such as botanic gardens, nurseries and local councils to maintain a stock database that can be accessed via the Tremap app and web portal.
The Eden Project in Cornwall uses technology to create an interactive visitor guide, helping visitors identify each plant and learn more about its origins.
The company even partnered with the dating app on Thursday to organize nature-themed mingling events in London’s Hyde Park, centered around identifying trees and digitally tagging them into groups.
This approach to citizen science or crowdsourced data intersects with environmental, social and governance, allowing the public to engage with all three aspects. This technology could, for example, be used to help the public protect trees under Tree Preservation Orders (TPOs).
“We are currently working to integrate Cornwall Council’s TPO database into our platform so residents can simply zoom in on their area and see which trees are protected.”
Tremap’s funding support from Innovate UK is complemented by growth support services from Innovate UK EDGE, focused on IP, marketing, finance and business strategy.
“I didn’t initially think we particularly needed support, but after a very structured introductory session with our innovation and growth specialist, Angelo Spencer-Smith, we began to uncover some areas of improvement that we may have neglected in the past,” Richard says.
“One of the things I really enjoyed about working with Innovate UK EDGE was the variety of professionals they could offer. It was great to work with marketing and finance professionals who provided very tangible support with measurable results, but it was also great to brainstorm creative concepts with strategists And identify new ways to monetize our product.
“The support has been instrumental in helping us secure our latest grant and reach new customer segments – and has made a real difference in our growth journey.”
Innovate UK EDGE will continue to provide support as this Cornwall company seeks to map every tree in the world, helping smartphone users everywhere to protect and engage with the nature around them.