BBDO Singapore and MOH Holdings highlight healthcare heroes through Fortnite – adobo Magazine
SINGAPORE – When the Power of Care campaign was launched, it was meant to connect people on a deeply personal level and inspire a new appreciation for healthcare as a career choice. A joint effort between the creative agency BBDO Singapore The holding company for the Healthcare Corporation Ministry of Health Holdingthe campaign highlighted everyday heroes, including nurses and allied health professionals who work in acute and community care settings to transform and empower lives.
In an industry first, BBDO Singapore has partnered with Current carrying electrical wire To turn Fortnite, the famous battle royale game, upside down. For the first time in Fortnite Creative, the ultimate power is healing. Partnering with friends, players must traverse a custom map of Singapore, avoiding hazards and healing each other to complete the course. The custom map was also one of the first global maps to use the Unreal Engine for Fortnite to create accurate 3D models and sculpts to faithfully recreate the iconic Marina Bay cityscape.
The custom game mode also saw several prominent local gaming influencers join, with Supercatkei and more sharing epic gameplay and personal healthcare stories with their followers.
Gareth Ledding, Chief Innovation Officer at Livewire, “What’s incredibly exciting about this experience is that, for the first time, we’re turning the rules of Fortnite Creative on their head, proving that gaming can be for good,” he said. “The entertainment in Singapore is amazing. It really shows the power of UEFN in immersing players in the story.” And experience.
At the recent Creative Circle Awards in Singapore, it received a gold award for Best Use of Metaverse and two silvers in the digital and mobile categories.
The integrated Power of Care campaign includes films, outdoor and digital events with social and field activities.
By breaking free from standard depictions of caregiving, the film goes beyond traditional storytelling, revealing the transformative power of care in life’s most vulnerable moments.
A series of outdoor visuals have been developed to honor healthcare professionals and their unwavering dedication.
The updated ‘Humans of Power’ series and digital activation ‘The Care Identity’ focus on the raw, human-centred stories of healthcare professionals, highlighting well-known and lesser-known roles within the sector.
The Ministry of Health also introduced an immersive promotional campaign to book the campaign: Care Adventure. This promotion is designed to provide visitors, especially students, with a glimpse into the world of healthcare professionals and engage them through interactive games.
BBDO Singapore Creative Chairman Tai Guan Hin “We are thrilled to offer a new perspective through this campaign, one that honors our healthcare professionals and their spirit of care and collaboration. Through all of this, we are not just celebrating healthcare professionals. We are inspiring a new generation to consider the profound impact they can have.” In this industry.
CEO: Melvin Quick
Chief Creative Officer: Tai Guan Hin
Head of Creative Group (copy): Ivan Ng
Head of Creative Group (Art): Amanda Lear
Account Manager: Annabelle Tan
Brand Strategist: Shermin’s Law
Agency Executive Producer: Saryanthi Sani
Agency production: Kim Teo, Eun Yeon
MOH Holdings Pte Ltd
B Film Company
Directed by: Rosely Youssef
Executive Producer: Aundrea Bligh
Director of Photography: Wong Chun Leung
Assistant Producer: Rachel Moore
Production Manager: Terrence Tan
Casting Director: Vivian Foa
Post-production: Alex O’Shaughnessy, Ben Chesters, Mervyn Lim, Christian Leyva, Ting Li Hui
Audio: MassiveMusic Singapore // Donny Pereira, Cheryl Lim, Ryan Dickinson, Silvio Opoldi, Damian Enmark
LiveWire Gaming Australia Pte Ltd
Global Head of Innovation: Gareth Ledding
Head of Strategy Department at SEA: Abdul Rahman
Co-Founder, Publisher and Partnerships: Brad Manuel
Global Creative Director: Rob James
Client Solutions Leader: Andrew Ray
Head of Media Monetization, Asia Pacific: Marcus Wong
Graphic Designer: Mark Conrad
Head of Strategy, ANZ: Chris Johnston