- Qualcomm CEO Cristiano Amon said the company’s upcoming Snapdragon Summit in October could lead to major developments in mobile technology.
- New cases from smartphone makers and other manufacturers the company works with “could create a new upgrade cycle for phones,” Amon said.
- And in 2022, global smartphone sales fell 18.3% year-on-year to 1.21 billion, the lowest level since 2013, according to data from market research firm IDC.
The President and CEO of Qualcomm Inc. Cristiano Amon during the company’s press event for CES 2022 at the Mandalay Bay Convention Center on January 4, 2022 in Las Vegas, Nevada. CES, the world’s largest annual consumer technology trade show, is being held in-person from January 5-7, with some companies deciding to participate only virtually or cancel their attendance due to concerns about a spike in COVID-19 cases.
Ethan Miller | Getty Images
The CEO of US chip giant Qualcomm believes that artificial intelligence can give the smartphone market a new lease of life.
Speaking in an interview with CNBC’s Arjun Kharpal on Tuesday, Qualcomm CEO Cristiano Amon said he sees huge opportunity in artificial intelligence in the future, and that the company’s upcoming Snapdragon Summit in October could lead to major developments in mobile technology.
“The (Snapdragon) Summit will be about the amazing use cases we’re seeing from OEMs (Original Equipment Manufacturers) phones, and can create a new upgrade cycle for phones.”
“We don’t know the timing, but it’s definitely happening,” Amon said.
Smartphone sales have declined this year as consumers become more cost-conscious.
And many choose not to upgrade their devices, because they don’t see much difference between today’s phones compared to older models on the market with already advanced cameras and processors.
And in 2022, global smartphone sales fell 11.3% year-on-year to 1.21 billion, the lowest level since 2013, according to data from market research firm IDC.
“You’re seeing what Microsoft is doing for PCs and thinking about being able to run ChatGPT and other models natively,” Amon said. “So, as these things get into the hands of consumers, I think it’s going to be physical… We just have to wait.”
Amon said that Qualcomm is taking a different path from arch-rival Nvidia semiconductor in the field of artificial intelligence, a path that includes bringing artificial intelligence to smartphones and other devices rather than data centers, which is the area that Nvidia is focusing more on.
“We’re in a slightly different bracket,” Amon said. “I think we see an opportunity.” “I think this will reverse as soon as this opportunity materializes. You haven’t materialized yet.”
“But it’s important for you to see the activity. You’ve heard a lot about Gen AI. And you see now with ChhatGPT and those things[and]what happens to the data center – we’re doing something different. We’re actually bringing AI to the machine.”
(tags for translation) internet