Applebee’s is launching a year-long weekly nightly subscription for $200

Applebee’s is launching a year-long weekly nightly subscription for $200

Just in time for Valentine’s Day, Applebee’s is launching a new $200 “Date Night Pass” that includes up to $30 in food per week for a year.

Tickets will go on sale Monday, January 22 at 12 noon EST, and there are only a limited number available, according to the restaurant.

The Date Night Pass, valued at up to $1,500, gives holders up to $30 off food and non-alcoholic beverages 52 times between February 1, 2024 and January 31, 2025. The pass can only be used once every 24 hours .

The company announced the new program on its website, explaining that dating costs have increased by approximately 40% over the past 10 years, and dating has become increasingly expensive across the United States, so they wanted to help take the stress out of planning date night and make it easier and more convenient. More affordable than ever.

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Applebee's Idaho restaurant

For the first time ever, for just $200, guests lucky enough to score one of these unbeatable date night tickets will receive 52 date night tickets, redeemable from February 1, 2024, through January 31, 2025, at participating Applebee’s restaurants. (Don and Melinda Crawford/Education Images/Universal Images Group via Getty Images / Getty Images)

“We pride ourselves on bringing people together for a hot, delicious and affordable meal,” said Joel Yashinsky, chief marketing officer at Applebee’s. “At Applebee’s, there’s always an occasion to celebrate – whether it’s a first date, a date with a friend, or an anniversary with someone special. Now with our Date Night Pass, a select number of guests can enjoy an amazing one-year deal for anyone for all occasions!”

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Applebee's Times Square from the outside

A general view of Applebee’s Times Square branch in New York City on October 30, 2020. (John Nacione/Cover Photos/Reuters Images)

The passes can be used at Applebee’s locations nationwide, with the exception of 16 stores.

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The company added that passes can also be redeemed for online orders using the promo code on the back of the card. However, the company said the code cannot be used for third-party delivery orders.

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