During today’s earnings call covering the fiscal first quarter of 2024, Apple CEO Tim Cook commented on Apple’s work in artificial intelligence. He said Apple is investing a “tremendous” amount of time and effort into AI, with details to come later this year.

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“As we look to the future, we will continue to invest in these and other technologies that will shape the future. This includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we are excited to share details of our ongoing work in this area later this year.”

Rumors suggest that Apple’s upcoming iOS 18 software release could be the biggest software update in the device’s history, with rumors of multiple artificial intelligence features.

Apple is reportedly working on generative AI technology that could improve Siri, the Messages app, and more. AI can be integrated across the operating system, in apps like Apple Music, Pages, Xcode, and more.

Apple plans to integrate large language models into ‌Siri‌ to allow ‌Siri‌ to automate complex tasks, which will allow for deeper integration between ‌Siri‌ and the Shortcuts app.

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