What you need to know
- The upgraded version of Alexa, known internally as “Remarkable Alexa,” relies on a new major language model to improve personalization but faces challenges meeting expectations during testing.
- Amazon plans to launch Alexa Plus on June 30, despite reported internal disputes over revamping its Alexa technology suite.
- Some employees question the idea of charging for Alexa Plus, and wonder whether customers would be willing to pay for an upgraded version when they already subscribe to other Amazon services.
Amazon has been struggling to make use of Alexa, but the latest scoop from Business Insider says the company is considering the idea of a paid version to make ends meet.
The upgraded version, dubbed ‘Alexa Plus’, will reportedly bring intelligence with generative AI for enhanced answers. But Amazon may charge it a monthly fee to address the hefty bill for running generative AI. The price is still a mystery.
At Amazon’s hardware event last September, Dave Limp, then head of Amazon’s hardware division before joining Jeff Bezos’ Blue Origin as CEO, teased the company’s plans for Alexa and generative AI. He also dropped a hint that it might cost you a few bucks.
After that, it was rumored that more than 15,000 users were trying out the service under the internal name “Remarkable Alexa.” Although there isn’t much information, it appears that Amazon may release it on June 30, according to Business Insider’s sources.
It doesn’t look like Alexa Plus is bringing a whole new set of tricks to your smart home. Instead, it seems to be geared towards making things easier and making controlling the device easy. Last September, Amazon previewed some of the things you can do with the upgraded Alexa, like issuing multiple commands in a single sentence and setting up routines just by speaking.
While the new Alexa AI is supposed to launch later in the first half of this year, the trial run did not go as planned, according to the report. She certainly became more conversational and personal, but she also tended to give inaccurate answers.
To fix these issues, Amazon is supposed to give Alexa a new look, but it’s causing some friction between the original Alexa team and the new group working on creating a paid version.
According to sources, rumors suggest that some Amazon employees are confused about charging for Alexa. They’re clearly wondering if people will pay money for a fancy Alexa upgrade on top of what they’re already shelling out for other Amazon subscriptions.
With all the hurdles Amazon is facing right now, there’s a possibility that Alexa Plus could face some delays. However, it looks like Amazon may finally be cashing in on its own digital assistant eventually, even though Alexa has been bleeding money forever.