Amazon reportedly wants to charge for Alexa’s AI skills, but the plan has hit a snag

Amazon reportedly wants to charge for Alexa’s AI skills, but the plan has hit a snag

What you need to know

  • The upgraded version of Alexa, known internally as “Remarkable Alexa,” relies on a new major language model to improve personalization but faces challenges meeting expectations during testing.
  • Amazon plans to launch Alexa Plus on June 30, despite reported internal disputes over revamping its Alexa technology suite.
  • Some employees question the idea of ​​charging for Alexa Plus, and wonder whether customers would be willing to pay for an upgraded version when they already subscribe to other Amazon services.

Amazon has been struggling to make use of Alexa, but the latest scoop from Business Insider says the company is considering the idea of ​​a paid version to make ends meet.

The upgraded version, dubbed ‘Alexa Plus’, will reportedly bring intelligence with generative AI for enhanced answers. But Amazon may charge it a monthly fee to address the hefty bill for running generative AI. The price is still a mystery.

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