Advertisers ‘The Biggest Persecutors of Your Right to Free Speech’ – Deadline

Advertisers ‘The Biggest Persecutors of Your Right to Free Speech’ – Deadline

Updated at 7:40 p.m.: After a day that saw dozens of major advertisers suspend any spending on X/Twitter over Elon Musk’s anti-Semitic hype, the man himself tweeted what appeared to be a not-so-subtle dig at those companies.

While promoting the X/Twitter Premium service, the social media platform’s owner wrote, “Premium+ also has no ads in your timeline.” Musk then followed up with what he might consider a selling point — valid or not — for his ad-free service. “Many major advertisers are the greatest persecutors of your right to free expression,” he wrote, as you can see below:

Updated at 6:09 p.m.: Sony Pictures appears to have now halted any advertising on X/Twitter.

We heard that the film studio of the Japanese multinational company made the decision in the past two hours. In this rising tide, Sony is the latest Hollywood and tech company to leave the platform after X owner Elon Musk retweeted an explicitly anti-Semitic post about 48 hours ago. Musk’s promises today of new protections for

Here is the latest list of media companies that have confirmed to pause their advertising on the social media platform so far:

Sony pictures

Comcast/NBCUniversal
Paramount Global
Discover Warner Bros
Walt Disney Company
apple
Lionsgate

We’ll be updating on more companies taking their advertising and money from CEO Linda Yaccarino’s platform… and there will be more.

Updated, 5:28 p.m.: Comcast/NBCUniversal joined Paramount Global, Warner Bros Discovery, The Walt Disney Company, Apple and Lionsgate in protest of X owner Elon Musk’s amplification of an anti-Semitic post two days ago. Media companies have confirmed that they will temporarily stop advertising on the social media platform in the near future.

On November 16, a group of more than 150 Jewish leaders called on major media and digital companies to “pause” to stop funding X with their ad spending, calling Musk and X a “danger.” The group specifically called on Apple, Google, and Disney to take action.

Below is a list of media companies that have confirmed that they have temporarily stopped advertising on the social media platform so far:

Comcast/NBCUniversal
Paramount Global
Discover Warner Bros
Walt Disney Company
apple
Lionsgate

Updated, 4:46 p.m.: The list of companies suspending their advertising on Two days ago.

Updated, 3:54 PM: Warner Bros Discovery is the latest to suspend its advertising on X/Twitter in the wake of owner Elon Musk amplifying an anti-Semitic post two days ago. The company run by David Zaslav has decided to “pause” its advertising for the foreseeable future, a company insider told Deadline.

IBM also paused its advertising on the platform, and Comcast Xfinity, Oracle and Bravo were reported to have joined the protest but did not return Deadline’s request for confirmation.

Read more below.

Previously, at 1:39 p.m.: More companies are suspending ads on X/Twitter in the wake of reports that the site allowed ads to run next to pro-Nazi content.

Apple has decided to temporarily stop advertising on the platform, according to a report by Axios, citing sources at the company. An Apple spokesperson did not immediately respond to a request for comment.

A Lionsgate spokesperson also confirmed a Bloomberg report that advertising on the platform was also suspended.

The suspensions come amid an uproar over X/Twitter owner Elon Musk’s amplification on Wednesday of an anti-Semitic post.

Media Matters first reported on major brand ads appearing next to pro-Nazi content. Among those companies cited were IBM, Apple, Comcast Xfinity, Oracle, and Bravo. IBM announced Thursday that it has frozen its advertising on X/Twitter. Spokespeople for Comcast, Oracle and Bravo did not respond to requests for comment.

Media Matters, a progressive watchdog group, followed up with a new report naming a greater number of brands whose ads appeared next to white nationalist content. They include NBCUniversal, the NBA, and Amazon.

previously: The White House responded to Elon Musk’s amplification of an X/Twitter post earlier this week that promoted an anti-Semitic conspiracy theory.

White House spokesman Andrew Bates said: “It is unacceptable to repeat the heinous lie behind the deadliest act of anti-Semitism in American history at any time, let alone one month after the bloodiest day for the Jewish people since the Holocaust.”

Bates was referring to the 2018 Tree of Life Synagogue shooting in Pittsburgh and the Hamas attack on Israel on October 7.

“We condemn this abhorrent promotion of racist and anti-Semitic hatred in the strongest terms, which runs counter to our fundamental values ​​as Americans,” Bates added.

On Wednesday, Musk endorsed a post on X/Twitter in which one user wrote: “Jewish communities push the kind of polemical hatred against white people that they claim they want people to stop using against them.” This publication prompted the “Great Replacement Theory,” or the claim that Jews wanted to bring undocumented non-white people into Western countries to reduce white influence. The convicted killer in the Tree of Life shooting adopted this theory.

“I told the actual truth,” Musk replied.

Musk later attempted to clarify his post, singling out the Anti-Defamation League as a group that “unfairly attacks the majority of the West, despite the majority of the West’s support for the Jewish people and Israel.”

X/Twitter is grappling with a Media Matters report that showed major brands have placed their ads next to pro-Nazi content on the platform, even as its CEO, Linda Yaccarino, has tried to promote the social media site as a safe space. For shepherds. IBM announced that it was withdrawing its points while investigating the report.

Other brands cited in the Media Matters report — including Apple, Oracle, Xfinity and Bravo — have yet to announce their advertising plans. Brand spokesmen did not respond to requests for comment.

The European Commission also froze its advertising on the platform. “We have concerns that such content may appear, and that our content appears in an inappropriate context, thus affecting the effectiveness of our communications and messaging,” company spokesman Johannes Bahrke told Euronews.

Previous: Thursday: Elon Musk is once again facing a stir over one of his X/Twitter posts, this time when he approved of a user’s comment that Jews have a “hatred against white people.”

The tweet focused more attention on X/Twitter, which Musk owns, and the spread of anti-Semitic posts in the wake of the Hamas terrorist attack on Israel on October 7.

IBM announced it would suspend advertising on the platform after a Media Matters report showed that major brands had placed their ads next to posts promoting the Nazi Party.

“IBM has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation,” a company spokesperson said in a statement to the Financial Times and other media.

Media Matters ran other posts that showed ads from Bravo, Oracle, and Xfinity alongside pro-Nazi and pro-Hitler content.

X/Twitter CEO Linda Yaccarino appeared to be trying some damage control this afternoon, posting, “X’s view has always been very clear that discrimination by everyone needs to stop across the board — I think that’s something “We can do it and everyone should agree. When it comes to this platform, X has also been very clear about our efforts to combat anti-Semitism and discrimination. There is no place for that anywhere in the world, it is ugly and it is wrong. Period.”

Yaccarino is trying to convince advertisers that X/Twitter is a safe place for them to put their sites. “We are always working to protect the public conversation,” she wrote on Tuesday.

But Musk’s post on Wednesday highlighted a long-standing anti-Semitic trope about the Great Replacement Theory.

“Jewish communities push the kind of polemical hatred against white people that they claim they want people to stop using against them,” one user posted. I’m not at all interested in giving a little sh*t now about the Western Jewish population coming to the uncomfortable realization that the hordes of minorities who support the flooding of their country don’t like them very much. You want the truth to be told to your face, here it is.

Musk’s response was: “You told the actual truth.”

“At a time when anti-Semitism is exploding in America and rising around the world, it is undoubtedly dangerous to use one’s influence to validate and promote anti-Semitic theories,” Jonathan Greenblatt, CEO of the Anti-Defamation League, wrote of Musk’s post.

Musk later went on to try to defend his post, writing: “The Anti-Defamation League unfairly attacks the majority of the West, even though the majority of the West supports the Jewish people and Israel. This is because they cannot, on their own principles, criticize the minorities who pose the main threat to them.” Musk has previously threatened to sue ADL.

Musk was scheduled to speak at a session on artificial intelligence at the Asia-Pacific Economic Cooperation summit today, but was replaced by John Kerry. The organizers said that the schedule change prevented his participation, and that they rejected his offer to speak remotely.

The Center for Countering Digital Hate, in an audit released this week, reported that after one week, X/Twitter had failed to remove 196 out of 200 posts flagged by platform moderators for violating their terms of service. The content included posts threatening violence against Muslims, Palestinians, and Jews, in addition to blatantly anti-Semitic and anti-Muslim messages. .

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